India counts among the fastest growing markets in the world today and its growing consumer class have been attracting investor interest. However, the sub-continent is not one, but multiple markets and is characterised by

• Vastly diverse socio-economic conditions
• Complex regional and national legislation
• Subtle geo-socio-political dynamics
• More than 15 nationally recognized languages
• Highly fragmented/unorganized industry structures
• Under-documented and under-researched market segments

Sourcing comprehensive and well-evidenced research is, therefore, a major challenge for global corporations, PE / VC funds and research and consulting firms seeking opportunities here.

At ValueNotes, we serve India's research needs because “we know India” and what it takes to be successful here. We leverage our in-house expertise on the Indian market, our India-focused finance portal www.valuenotes.com and our network of research associates across the country to deliver insightful research which helps clients formulate effective strategies for success in India. Specifically, we provide the following research solutions to enable effective India-centric research.

• Opportunity assessment studies
• Partner selection / target selection
• Business Due diligence
• Demand assessment for new products / services
• Customer / distributor / investor / market surveys
• Primary research support