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Competitive positioning in the market is affected to a very large
extent by the timeliness and relevance of market information. Specifically
this includes information on competitor activity, pricing and product
trends, demand supply gap and market share. Companies seek un-biased
and independent research, which can address their needs without
compromising security and confidentiality.
At ValueNotes,
our research encompasses the gamut of market research activities
and specifically includes:
- B2B and B2C
market research / field research
- Qualitative
and quantitative research
- Market surveys,
of current/potential customers, vendors and other market participants
- Investor perception
studies
- Brand perception
studies
- Market analysis,
including insights on product/market trends including competitive/alternate
products, counterfeiting activity, discounts, commissions, etc
- Distribution
landscaping
- Mystery shopping
engagements
Designed, constructed and structured
the first-ever Investor and Advisor focused Investment Confidence
Index in India, for a global fund manager
Constructed this Index (and the downstream indices) which is based
on a nation-wide survey of ~1,650 retail investors, 325 advisors and
50 corporate treasuries. Since its launch in August 2009, the Index
has garnered significant media attention and has been published in
all major newspapers and periodicals, in India and abroad, apart from
gaining wide TV coverage as well.
Primary research across Europe, Asia
and Africa on T&E cards for a globally renowned consulting firm
Analyzed the usage of T&E corporate cards by companies in India,
Australia, UK, South Africa and Ireland by conducting in-depth interviews
with both quantitative and qualitative data on T&E card usage,
annual worldwide T&E spend on the card and the Expense Management
System used to track spend.
Study on a niche emerging sales channel
in high tech companies for a European market research firm
Estimated percentage of technology sales through a particular niche
sales channel by interviewing more than 40 channel sales managers
at high tech companies in Europe, Australia, Singapore and Malaysia.
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Intelligence on requirements from exhibitors
and visitors of technology exhibitions in Asia Pacific for a global
market intelligence firm
Reported on the current need gaps in exhibitions by interviewing marketing
heads of more than 100 technology companies in Asia Pacific and generated
lists of potential exhibitors and visitors, with interviews in Chinese,
Japanese and Korean.
Investigated channel partner programs
of handheld device providers for a reputed consulting firm
Enabled our client to formulate and launch attractive channel partner
programs by providing market intelligence on current programs. Conducted
interviews with managers and managing directors of premier channel
partners to understand their experience and requirements from the
providers’ partner program.
Study of captive units of BFS companies
for a leading IT consulting firm
Analyzed captive operations of banking and financial companies by
size, geography and services provided through interviews with key
executives at the 100 largest global financial institutions.
Intelligence on risk management for
a global risk management company
Studied the needs gap in India for relevant risk products and services
by interviewing 100 risk managers (CFOs / Finance Directors/ Company
Secretaries).
Periodic price monitoring for a major
IT company
Quarterly price tracking of laser commercial printers, multifunction printers and peripherals (specified by brand and model) through field visits to stores across four major cities.
Market intelligence on R&D developments
in vaccines for a global CI firm
Determined the companies involved in R&D and manufacture of specific vaccines in India and the technologies used through interviews with domain experts and related organizations.
Chlorhexadine market analysis for a
leading chemical research firm
Conducted 35 interviews of end users, suppliers and channel partners
to enable end-client formulate strategy for market participation.
Market assessment for healthcare staffing solutions for a ES provider
Studied the Enterprise Solutions market in the US and Australia for
pricing, demand, government policies, staffing patterns and competitor
landscape. Interviewed employment agencies, hospitals, clinics and
experts in both countries.
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